Search engine optimisation or SEO is described as the process of organically increasing website’s position in local and organic results of major search engines. SEO is actually a very powerful and a long term tool that aids in increasing website ranking in local search engine results.
Search engine marketing or SEM is immediate advertising through paid listings on search engines usually on pay per click basis. These paid listings can appear at the top, bottom or to the right of keyword phrase search. A SEO company in London will always use search engine marketing strategies since it is a live online advertising strategy and is recognised as a powerful online marketing technique.
While looking for the similarities and dissimilarities between SEM and SEO, the marketers and business owners must actually see how people are searching online and how they are making a choice to click on a given listing over others. Another significant factor that is considered by a SEO company in East London is the number of people looking online for a given business.
Here are some useful statistics on search engines that are to be remembered:
- Google accounts for around 65% of search traffic.
- Search engine results are the most significant factor for bringing in traffic to websites.
- Around 80% users never click beyond the first page of search engine result and thus the significance of a SEO company in London is absolutely clear.
- 70% links clicked upon by users are local or organic search results.
- If the online search engine market is not taken advantage of, customers are being lost.
Google Adwords Keyword Tool helps to check traffic on some keywords. Keyword and keyword traffic is a significant aspect of SEO and SEM campaigns that are launched by a given SEO company in East London.
Things To Know On SEO And SEM
Search Engine Optimisation
- A long term strategy of online marketing used to rank websites higher in search engines for related keywords.
- Results may take around three to twelve months to show
- Time consuming so it is better to ask a SEO company in London to help. Results however are definitely worth it.
- As soon as your website gets listed amongst top 3 result in the first page of search engine result, traffic will flow in.
- The idea here is to own a position in search engines and not rent a position in the search engines.
Search Engine Marketing
- Advertised and prominently displayed listings on search engines are the quickest way to get clicks and earn traffic to website.
- While you evaluate the Return on Investment, expect only 5 customers to be generated from 100 clicks.
- If things are managed personally, you can activate or deactivate the PPC and SEM campaigns.
Summary
Search engine optimisation takes a while to show the results so do not be discouraged after working for only a few months. Since this is time consuming, it is always better to ask a SEO company in London to handle the job. Keep handling blog creations, directory submissions, social media updates and credible off site backlinking consistent. With pay per click, significance lies staying on top of tracking and reporting. Though SEM is a learning process, it is also a great way of increasing phone calls, website traffic, profits and reputation.
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About The Author
Sandip Paul is an online marketing expert. He has acquired adequate expertise in varying internet marketing strategies since he has worked with a number of SEO companies and is presently employed with a renowned SEO company London.
Web Design & SEO Company London 
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